• Click to LOOK INSIDE!

    The number is overwhelming!

    I mean the number of new books which are published everyday plus the number of books which you have not read plus the number of books which will be published and there is a high chance that you ignore them. It’s just overwhelming! (only if you love reading books)

    There are books to buy and read cover to cover but there are also books to take a look at the table of contents and their covers. You can learn a great deal about a book and its message just from its table of contents. Well I am not revealing a secret here, many people do this naturally when browsing a bookstore and many people don’t.

    You can get many ideas and forage many keywords just by visiting amazon.com ( I am sure there are other ones too) and browse hundreds of books if not thousands and click on the  LOOK INSIDE! icon. It’s actually called “Click to LOOK INSIDE!”

    No need to say that the books on Amazon are not the only things you can look inside them for free.

    So keep looking inside!

  • Context

    The late Harvard professor Alan Watts, in a lecture on Eastern philosophy, used the following analogy to introduce the subject of context:

    “ If I draw a circle, most people, when asked what I have drawn, will say I have drawn a circle or a disc, or a ball.  Very few people will say I’ve drawn a hole in the wall, because most people think of the inside first, rather than thinking of the outside.  But actually these two sides go together—you cannot have what is ‘in here’ unless you have what is ‘out there. ‘ ”

    A similar reaction occurs when we hear the word “search. ” We tend to think inside the box. We forget that the search “in here” is made possible by the structure “out there. ” Every little search box you find yourself typing in, is like the hole in the wall. It’s always helpful if you consider the context of your search.

  • Expressing yourself

    Tagging allows you to express your opinion about content and make your judgments, opinions, and identity part of the system.

    In social tagging systems, some tags serve a dual purpose. Take the tag “funny,” for instance. When you use it, you’ve created a way to re-find something you thought was funny. But you’re also telling other users of the system about what you find humorous, and you’re communicating something about who you are.

    At the music-sharing site Last.fm, many people use the tag “seen live” to identify the artists they’ve seen and, presumably, to tell other users who they’ve seen as well. It’s like the online version of wearing the T-shirt you bought at the gig.

  • capacity to tolerate error

    Our capacity to tolerate error depends on our capacity to tolerate emotion. virtually all of our emotions require us to feel something: a wash of dismay, a moment of foolishness, guilt over our dismissive treatment of someone else who turned out to be right

    Our resistance to error is, in no small part, a resistance to being left alone with too few certainties and too many emotions.

  • The IKEA effect

    Every time we create something whether it’s a child or piece of IKEA furniture there is a high chance that we overvalue it. We fall in love with it and become attached to it.

    The effort that we put into something does not just change the object. It changes us and the way we evaluate that object. Interestingly greater labor leads to greater love. Has anyone asked you to look at her children’s photos as they are the cutest things on earth? And then you were dying for that boring slideshow to finish.

    Our overvaluation of the things we make runs so deep that we assume that others share our biased perspective but most of the time they don’t. They just don’t.

    We spend hours to assemble a piece of IKEA furniture and take pride in it as our own creation and art but most of our friends may look at it just as a cheap IKEA furniture.

    Paying more for less
    The joy of work
    The not-invented-here bias
    The case for revenge
    Why we get used to things
    The long term effects of short term emotions
    and The IKEA effect are some irrational behaviors we have and Dan Ariely has written a very insightful book about them which is called “The upside of irrationality“, I highly recommend  it.

  • being wrong is our choice alone

    No power on earth except our minds can absolutely and consistently convice us that we are wrong.

    How many times your friends and family have tried to give you some cues about your error?
    How many times the information about your being wrong has found you and you have ignored it?

    Although we receive cues from others or our environment, the final decision about our errors is our choice alone.

  • Zealot

    The word “zealot” comes from a Greek root meaning to be jealous of the truth—to guard it as your own.

    Zealots believe that they and they alone are in possession of the truth. They completely reject the possibility of error.

  • ميوه فروشى ممد آقا

    اگر كلمه تهران را بر روى گوگل هات پات جستجو كنيد يكى از جاهايى كه در صفحه اول ظاهر مى شود ميوه فروشى ممد آقاست. مغازه اى در جنوب شرقى ترين نقطه شهر. 

     مدرسه راهنمايى صبح صادق، ايستگاه اتوبوس، فروشگاه هاكوپيان ميرداماد، فلكه اول صادقيه، پارك كرمان و بانك سپه قلهك نمونه كوچكى از صدها جايى است كه شما مى توانيد با استفاده از سرويس گوگل هات پات براى خود و يا دوستانتان برچسب بزنيد. البته برخلاف سايتهايى مثل flickr و يا last.fm با كلمات نمى توانيد برچسب بزنيد و به درجه بندى يا rating و البته نظر دادن محدود هستيد. 

    هر جايى را كه شما امروز برچسب مى زنيد فردا خودتان يا دوستانتان كشف و دوباره كشف مى كنند.

  • بوق

    ما به دلايل مختلف بوق مى زنيم

    احساس خطر
    ابراز شادى
    براى خداحافظى
    اعلام مخالفت
    اعلام هشدار
    نشان دادن اشتباه مخاطب بوق
    جلب توجه
    دختر بازى
    فحش دادن

  • The file-drawer problem

    If a set of experiments produces the result contrary to what a team of scientists needs to find they simply file it away and we will never hear about it.

    Historians of science call this bias the file-drawer problem.

    Wrong: Why experts keep failing us–and how to know when not to trust them *Scientists, finance wizards, doctors, relationship gurus, celebrity CEOs, … consultants, health officials and more

    This is another book about error, bias and ignorance.